Simon Bardrick
Tech Sector Professional | Digital Commerce & Content Marketing Leader
Prague, CZ.About
Highly accomplished tech sector leader with 20 years of expertise in digital commerce and content marketing, specializing in driving innovation and delivering measurable business outcomes. Proven success in building and coaching high-performing multidisciplinary teams, executing C-level strategic projects, and designing B2B retention and acquisition solutions that significantly boost customer value and revenue. Adept at fostering collaborative relationships across diverse stakeholders to achieve global growth directives.
Work
Prague, Czechia
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Summary
Led strategic initiatives for AI healthcare, Cloud Native, and Augmented Reality platforms, focusing on content, communication, and educational experience development.
Highlights
Developed AI healthcare content and diagnosis agents, enhancing patient-clinician connectivity and streamlining medical information access.
Contributed to the design and implementation of a Cloud Native development platform (DevOps), optimizing infrastructure for scalable solutions.
Spearheaded the creation of an Augmented Reality Cloud Studio, enabling innovative production of educational content experiences.
Improved digital healthcare content and communications, significantly enhancing teaching methodologies and patient understanding in medicine.
Prague, Czechia
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Summary
Led the transformation of Socialbakers' demand generation and eCommerce, driving significant growth in sales, customer retention, and brand visibility through data-driven strategies.
Highlights
Grew e-commerce sales by 400%, increased customer retention by over 30%, and boosted up-sell revenue by 20%.
Multiplied Sales Qualified Leads (SQLs) and leads by 300% and assignments by 200% through revenue-converting content and advanced attribution analysis.
Expanded audience reach and improved funnel metrics via strategic paid social and search campaigns.
Accelerated speed to market by streamlining digital content workflows, including scheduling, creation, sign-off, and publishing.
Orchestrated the transformation to a comprehensive cloud ecosystem, integrating digital channels, data management, and project tools to enhance operational efficiency.
London, United Kingdom of Great Britain and Northern Ireland
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Summary
Co-founded a successful cycling safety startup, leading growth and content strategies from ideation to market launch and securing significant funding and recognition.
Highlights
Successfully crowdfunded 200% of the target fund through global press and social community engagement, pre-selling the initial product batch.
Secured prestigious accolades including the Santander Entrepreneurship Silver Award and Pitch@Palace finalist status, along with UK Government, Trade & Investment entrepreneurs' sponsorship.
London, United Kingdom of Great Britain and Northern Ireland
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Summary
Directed global digital content and eCommerce strategies for Kaspersky Lab, driving B2C and B2B demand generation and revenue growth through international program implementation.
Highlights
Doubled B2B revenue within two years, consistently generating high volumes of quality leads.
Boosted organic traffic by 30% by scaling content to 34 languages through efficient localization, saving $1M annually.
Managed multiple global product launches and announcements, reducing publishing cycles and enhancing workflow flexibility.
Built field sales trust by ensuring high-quality global communications and migrating all web content to a unified CMS with integrated TMS.
Expedited delivery of country-level, customer-ready programs and communications through optimized localized content workflows.
London, United Kingdom of Great Britain and Northern Ireland
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Summary
Led the transformation of Oracle's international content strategy, transitioning legacy teams to a 'Digital Agency Model' to deliver progressive digital services globally.
Highlights
Transformed offline sales and marketing campaigns into digital initiatives, significantly uplifting reach, key metrics, and revenue results.
Instituted proven digital marketing best practices, transferring innovative methods and processes across the organization.
Scaled organizational production and communication capacity by a factor of 10 for corporate programs.
Successfully completed the migration of all international content to Oracle's next-generation content management system.
Facilitated seamless global virtual team collaboration across diverse stakeholders, including territorial team members, channel partners, and external agencies.
London, United Kingdom of Great Britain and Northern Ireland
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Summary
Centralized and transformed digital marketing for Sun Microsystems, providing comprehensive global marketing services and managing five time-zone teams.
Highlights
Generated 1 million B2B qualified leads through digital services, contributing to a $2 billion sales pipeline by integrating MQLs with the sales CRM.
Achieved annual savings of $8M by unifying worldwide sites under a single service within three years, significantly enhancing operational efficiency across regions.
Increased worldwide traffic by 25% to 200% across regions through the deployment of innovative SEO strategies and improvements.
Expedited worldwide corporate announcements, delivering content in two hours across 26 languages and 76 customer and partner websites.
Built, trained, and led high-performing international teams across Europe, South America, Asia, CIS, and Australia.
Education
Post Graduate Diploma (Distinction) Masters
Innovation, Creativity & Leadership
Grade: Distinction
Courses
Technologies
Creativity & Innovation
Creativity and the Creative Industries
The Psychology of Creativity & Innovation
Creative Problem Solving & Leadership
Delivering Innovation
Intellectual Property Law & Management
Publications
Skills
Digital Marketing & Strategy
GTM Strategies, Multi-channel Digital Communications, Content Marketing, SEO/SEM, Social Media Marketing, Paid Campaigns, Data Analysis & Reporting, Product Positioning, Brand Building, Campaign Management, Web Performance, UX, Customer Content Management, E-commerce, Demand Generation.
Project & Program Management
Project Management, Prince 2, Agile Methodologies, Workflow Optimization, Cross-functional Leadership, Resource Management, Budget Management, Time Management, Negotiation.
Technology & Platforms
Cloud Technologies, SaaS, DevOps, AI Healthcare, Augmented Reality, Salesforce, Marketo, HubSpot, Google Analytics, Google Studio, Mixpanel, Tableau, WordPress, Tridion, Oracle UCM, Documentum, SDL, World Server, LionBridge, Oracle Project, OmniPlan, Confluence, Jira, SharePoint, Monday.com, OpenText, Base Camp, Figma, Affinity, Adobe XD, Photoshop, InDesign, X-code, Ionic, JavaScript, CSS, Google Apps Script, Perl, Customer Data Platforms, CRM, Content Management Systems, Data Management Platforms, Paid Media Channels, Programmatic DSPs, Sales & Marketing Automation, Translation Management, Digital Asset Management, Device Prototyping, Creative Applications & Coding Frameworks, Payment & Governance.
Business Development & Sales Enablement
B2B Sales, Lead Generation, Customer Retention, Up-selling, Revenue Growth, Sales CRM Integration, Attribution Modeling, Market Entry Strategies, Customer Business Needs.
Leadership & Team Management
Team Leadership, Coaching, Mentorship, Virtual Team Management, Cross-Cultural Communication, Stakeholder Management, Organizational Transformation, Change Management, Global Team Management.
Governance & Compliance
Information Protection, Data Protection, GDPR.